ABOUT COILZ
At Coilz, we are a culture-first beauty brand dedicated to helping Black women embrace and celebrate their natural hair through education, community, and care. Our mission goes beyond styling — we’re here to empower, inspire, and invest back into the community.
ODERA ANI
Welcome! I'm Dera — Founder & CEO of Coilz and a proud UGA grad with a degree in Economics.
My journey began with a simple goal: learning how to properly care for my natural hair , not just when it was out, but also in between protective styles. That personal passion quickly turned into a mission. I started creating natural hair tutorials, which grew into a platform for educating other stylists on how to braid and care for textured hair the right way.
Today, I specialize in protective styles that empower women to embrace every curl, coil, and kink, with confidence and care.
CELESTE WASHINGTON
Hi, I’m Celeste — Co-Owner & COO of Coilz.
Before stepping fully into the beauty industry, I earned a degree in Mathematics and built a career in the wealth and finance sector. While I gained invaluable experience there, I knew my true passion lived in the creative space, and in building something meaningful for my community.
At Coilz, I specialize in Boho and Goddess braids styles that celebrate texture, freedom, and individuality. But more than just creating beautiful hair, I’m passionate about redefining the salon experience for Black women. That means centering wellness, promoting sustainability, and nurturing a new generation of stylists who value both technical excellence and holistic care.
OUR VALUES
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EMPOWERMENT
We uplift our community through knowledge, products, and confidence.
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AUTHENTICITY
We honor the beauty of being real—raw, unfiltered, and unapologetic.
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CULTURE FIRST
Our roots run deep. Everything we create reflects and celebrates our heritage.
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EDUCATION
We believe that the right information can transform hair and self-esteem.
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COMMUNITY
We’re not just a brand—we’re a movement. Built with and for the people we serve.
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INTEGRITY
We’re transparent about our ingredients, our intentions, and our impact